Yeah, this is very true. The data-driven "niche down" folks have some very interesting and detailed observations, and it helps them to target their audience with relevant pieces.

I spend nearly 12 minutes of cheap, distracted research in every piece I write. My audience knows and appreciates it. They don't like to be distracted by facts, logic, or reason. They gobble it all up like vultures eating a road-killed squirrel on I-40, and I love them for it.