Looking at the content from Sprout, the #1 question we should ask ourselves is, "am I a brand?" If we are a brand, we should be on the Four Horseman of the Social Mediapocalypse: Facebook, YouTube, TikTok, Instagram, and specifically in video format.

I'm not sure if I'm a brand or not. I do like making real connections with people and writing. However, I also like BSing around. It is known.